Performance-Based Marketing: Pay Only for Booked Tours
Performance-Based Marketing: Pay Only for Booked Tours
We handle your direct mail marketing campaigns from design to delivery. You pay nothing upfront – only $275 per qualified tour booked at your facility.
Exclusive leads • Pre‑qualified families • Confirmed appointments • Complete transparency
Every lead is yours alone. No sharing, no bidding wars. Cancel anytime during your 90-day pilot.
40+ beds, 5%+ vacancy, positive reviews. We need room to make an impact on your occupancy.
Custom postcards with your branding. AI-targeted to adult children within 5-mile radius.
Unique phone numbers per campaign. Real-time dashboard shows calls, tours booked, and ROI.
Weekly invoicing only for verified tours. AI + human review ensures accuracy.
Each campaign gets its own phone number that rings at your facility. You see every call, we see every call.
Our AI analyzes calls for quality and intent. Combined with your reporting, we ensure fair billing for actual tours.
Monitor campaign performance, call recordings, tour conversions, and ROI metrics 24/7 from any device.
We cover all upfront costs. You pay only when families book tours. No tours = no invoice.
Every family that calls belongs to you alone. No lead sharing, no bidding against competitors for the same prospect.
Custom postcards featuring your logo, photos, and unique value props. We're invisible to families.
AI identifies adult children (45-65) actively researching senior care within your service area.
We partner with communities that have room to grow:
Most communities start with 5-10 tours/week. Scale up or down anytime.
Yes, 100%. Every family that responds to your campaign calls your facility directly. We never share, resell, or redirect leads. Unlike aggregator sites where you compete with 4-5 other communities for the same family, these prospects are exclusively yours from first contact.
Each campaign uses unique phone numbers that forward to your facility. Our AI analyzes call recordings for length, intent, and quality. We filter out spam, wrong numbers, and inappropriate care levels. You verify tours booked, creating a transparent honor system.
You control the volume. Start with 5-10 tours/week and scale up as you see results. We can pause campaigns within 24 hours if needed. Most communities increase volume after seeing the quality of tours.
First tours typically book within 10-14 days of mailings. We recommend a 90-day pilot to optimize targeting and messaging. Most communities see positive ROI within the first month.
Currently serving assisted living and independent living communities. Memory care and skilled nursing programs launching Q2 2025. Join the waitlist at info@parent.homes.
Absolutely! We'll work with your existing branding, photos, and messaging. Our design team ensures everything meets USPS requirements while maintaining your community's unique identity.
Most communities continue and increase volume based on results. You can adjust tour volume monthly, pause seasonally, or cancel anytime. No long-term contracts required.